Social Media - Ian Thomas

Social Media and its Impact on the Future of Online Businesses

Social Media has proven its longevity and now is starting to demonstrate its ability to change the way we live and work. I look at how it may affect tech businesses in the future.

Social Media

Tracking Social Engagement with Google Analytics

Google Analytics has recently introduced Social Interaction Tracking, a way to record and measure user interactions with social media buttons. While it has been possible to track social interactions using Events, there is now a dedicated section that makes analysing Social actions even easier. This post shows you how to

Social Media

Get people to like your Facebook page using gated content

One of the challenges that faces owners of Facebook Pages is the need to get visitors coming back. It can cost a lot of time, energy and money to get users returning to your page but thankfully Facebook has a feature that can make it easier to stay in touch,