Facebook - Ian Thomas

Tracking Social Engagement with Google Analytics

Google Analytics has recently introduced Social Interaction Tracking, a way to record and measure user interactions with social media buttons. While it has been possible to track social interactions using Events, there is now a dedicated section that makes analysing Social actions even easier. This post shows you how to

Social Media

Get people to like your Facebook page using gated content

One of the challenges that faces owners of Facebook Pages is the need to get visitors coming back. It can cost a lot of time, energy and money to get users returning to your page but thankfully Facebook has a feature that can make it easier to stay in touch,

General

Goodbye Static FBML, Hello iFrame - An Overview of Custom Tabs for Facebook Pages

Facebook has recently upgraded Pages with a raft of new features that are aimed at helping Page owners communicate more effectively. Amongst the new features are better ways to keep up with activity on a Page, new ways for Pages to share content, new ways for users to filter a